A pipeline from real life to real product.
Most products designed for older adults are designed without them. AgeLab inverts that — the people who live the challenge lead every step, and the next generation of designers learns by solving problems that actually matter.
For seniors and families
Your daily frustrations are the starting point — not an afterthought. Submit a challenge in two minutes; the community helps shape it from there.
For student innovators
Validated, real-world briefs with a built-in user community. Get feedback from the people you're designing for, not just your studio critique.
For researchers
Aggregated, anonymized data on what older adults actually struggle with — by category, severity, and frequency. Export anytime.
For donors
Back projects that have already been validated by the people they serve. Watch them move from prototype to people's homes.